Things that have worked in 2023 may not work in 2024 and beyond! This is the harsh truth of the SEO and digital marketing field. It’s because Google brings changes to its algorithms throughout the year.
Most people think that when an algorithm update comes, Google announces it. But these are the major updates.
Apart from this, there are several minor changes done to their algorithms that are not announced but can be known by professionals if they research properly.
With the advent of 2024, there are many new practices for SEO and digital marketing. Not these are something completely new, but there are a huge number of people who are still not aware of such practices.
This blog brings you a plethora of SEO and digital marketing tips from the best SEO and digital marketing company. Digital marketing, under which there is SEO, is always an evolving sector. Everyday experts may discover new practices, and tricks, which ultimately facilitate the growth of their website and businesses’ online presence.
Also, a lot of individuals say that SEO will be dead gradually, but this is not the case.
Optimizing your website as per the search engine algorithms and parameters will be mandatory for any business that wants to rank and increase its visibility on Google.
You are probably here as you are not getting traffic on your website like before. Hence, when these things occur you need to make changes in your current practices.
The best option is to experiment with different things and find out what works best for you.
And, to help you do that effectively we are here with a list of SEO and digital marketing practices from the best SEO and digital marketing company.
So, first, let’s see the best SEO tips straight from the industry experts that you can follow to make the best out of your SEO practices.
Google SGE
Google SGE is an experimental search experience feature that is still an option for users who want to use it and those who don’t want to. It allows the users to have a quick overview of what they are searching for.
This is to combat the AI giants that have become a great search source for most people today. Professionals at digital marketing agency across the world, who are in the field, have started using Chat GPT to get accurate information and save time.
Google presents a list of websites for a particular search and users have to click on individual pages to find the information.
On the contrary, AI like Chat GPT, provides users with accurate answers. The “featured snippets” of Google works somehow similar to this but are not capable of such AIs.
Hence, Google’s “Search Generative Experience” helps users by providing quick responses to particular searches.
So, make sure to optimize your existing and upcoming content for SGE in 2024. Some of the practices that you can follow are:
- Breaking your content into smaller paragraphs.
- With some of the parts of your content, you can even keep a single sentence.
- Include multiple headings
- Focus on including keywords in subheadings
Overhaul Good Performing Content Pieces
Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, says this.
A great tip from this industry expert, recommend SEO experts at SEO and digital marketing company across the world, to look for posts that almost rank high and rewrite them. Now, you think what would be the use of that? But it will significantly affect your rankings and audience engagement.
To do this, you need to go to Google Analytics. There you have to go to Acquisitions-> Search Console-> Queries.
There you need to set up an advanced filter to find content pieces that have better positions than your average position.
Now, it’s time to give those content pieces an overhaul. There are a plethora of things you can add. These are:
- Some more details under a specific heading
- Answers
- Quotes from contributors
- Statistics
- Images
- And any other element that makes the content a better piece
3 Tips you can do this even more effectively
- Keep a check on the rankings, so you do not disturb the the relevance
- Pay attention to transitions between sub-topics while rewriting. These will be visible in the “People also ask” section and ”related searches” section.
- Take it as a regular content marketing audit
Combatting Decreased Organic Traffic (SGE Becoming Mandate)
The introduction of Google SGE (search Generative Experience), has already been a threat to AI information tools. But that’s for the later,
The SGE feature indicates a significant shift in the evolution of search. Users now will get what they need straight from the search results. In most instances, they need not visit individual web pages for a piece of information.
This will cause the downfall of organic traffic for traditional informative websites. Hence, the SEO landscape needs to adapt to these changes and ensure that the strategies of a digital marketing agency are in alignment with the introduction of AI.
The feature is still in the experimental phase and is optional. But if this feature becomes mandatory (which is probably going to happen), SEO experts and content writers need to combat this.
They need to develop innovative tactics that particularly work for them and ensure that the content is optimized for the SGE feature.
Focusing on other Search Engines as well
Google-dominated search will shift to alternative platforms. The harsh truth is that search is bigger than Google.
People these days are using and will further increase the usage of other platforms like YouTube, Pinterest, TikTok, and even Reddit for answers and inspiration for their work.
In order to stay aligned with this shift, digital marketing agency marketers and tool suites need to focus on data from diverse platforms.
For example, keyword research on SEO tools should give results not only based on Google searches but also from these platforms.
The above shift makes attracting organic traffic more difficult. And hence, SEO professionals will need to redefine their Key Performance Indicators (KPIs).
For example, CTR (click-through rate) on the SERPs will matter less, and conversions will have more importance (devoid of the platform from which it is coming).
Tapping into the potential of Video
Video marketing has a lot of potential, but do you know what’s the greater fact? It is equally overlooked by SEO professionals.
Shilpa Shah, co-founder at Hummingbird Web Solutions, a prominent SEO and digital marketing company, puts emphasis on quality over quantity. A great misconception, which a lot of professionals are in, is that the number of indexed pages no longer matters.
You may have a large number of indexed pages on Google, but this does not mean that you will attract a good number of organic traffic. The calculation is simple: you need to emphasize quality and user engagement.
Videos are undoubtedly the best sources of engagement. For example, you have posted a blog. The content piece is adequately long and has the following features:
- Enough Sub points
- Small paragraphs
- Images
- And engaging language
- Focused on the core topic
But what’s missing here is the inclusion of a video. Brands should have the capability of including a video (from their YouTube channel) based on the same topic, in that blog.
And this will increase the chances of you coming on the first page of SERPs. The reason is that either your content or the video will rank (You will get the traffic of users looking for video solutions as well). Further, the chances are more that a particular user will find it easy to have a look at a 3-minute video, instead of reading a 1500-word article.
Emphasize ranking for Featured Snippets
Featured Snippets as the name suggests, are short pieces of content that appear on search results for a particular type of search. They appear typically after the ads but before the organic rankings.
And the best SEO and Digital marketing company across the world, says that it is the best way to steal clicks, even if you are not ranking at the top.
A.J. Gherich, the founder of digital marketing agency Gherich and Co. in collaboration with SEMRush conducted a gigantic study of 6.9 million featured snippets based on 80 million keywords.
And based on their data-driven approach they found that using a paragraph format will be best if you are willing to rank for question keywords. However, if you are trying to rank for prepositions like “to, for, like”, and so on, list formats are the best.
Here are some bonus tips to keep content optimized for featured snippets:
- Keep it clear and concise or to the point
- Take into account the use of headers
- Ensure responsiveness across various devices
- Maintain social engagement
- Use great external resources
So, here are six actionable SEO tips for 2024 from the best SEO company in Durgapur.
Now, let’s move on to the next chapter for some,
Game-changing Digital Marketing Tips for 2024 to Maximize Your Profit
With the advent of a brand new year, new trends are coming in to reshape your approach and experiment in alternative directions, in order to maximize your promotional and marketing efforts.
Experiment with Short-form Video
Short-form video has been there in the market for quite a while. And you are probably aware of the inclination of major platforms like YouTube, Instagram, Snapchat, and Facebook towards short-form video content.
The best SEO and Digital marketing company says, that if you are a business looking for enhanced brand awareness, what could be best is promoting your brand through short videos on these platforms.
The challenge lies in curating short-form content that is engaging. Often creators face this challenge as they get short of engaging topics for short content. But this should not be a hindrance in creating short-form video content to promote your brand.
Bonus Tip: You can use TikTok’s Top Ads Listing, where you will find the top-performing short videos at any given time. You need to search for the videos that are relevant to your brand.
Consider the potential of messaging
The key trend for brand awareness and getting your brand introduced to potential audiences has been the use of post-sharing in public and private groups on online platforms.
However, the best digital marketing company suggests brand owners shift towards personal messaging. If you have access to a customer or potential customer’s inbox, that is a great promotional option.
The use of messenger marketing, WhatsApp marketing, and Instagram DM marketing should be more focused.
Some of the key reasons are:
- Your competitors would not be able to track your content ideas
- You can have a more personalized interaction with your customers
- Conversions will have more surety rather than being predictive
Market on alternative platforms
Marketing on more niche platforms will be a game-changing move for brands.
You will find that X has started declining as an (ad) option, because of some brands that are not honest. Further, big players in the market are reducing their presence in X.
Hence, as per the experts from the best SEO and digital marketing company across the world, you should try more niche platforms.
Niche platforms mean platforms that have a more specific audience. For example, Reddit, Threads, and LinkedIn have more possibilities of getting you good organic traffic.
Use of Generative AI tools
Companies across the world are using AI tools for a wide range of work, However, they are still not considerable for a whole scale shift, but they can reduce the effort and save time in various areas.
With AI tools becoming more intelligent, this possibility increases. The best way could be to find a set of AI tools that could help you optimize your daily workflows.
However, the core of any project a digital marketing company or an IT company does remains creative. It is still not possible for machines to come up with unique and engaging topics every day.
Also, if we talk about the content, machines are far away from what content writers can do. Coming up with unique ideas will remain the realm for humans, but as a helping hand and for inspiration AI tools are great.
Metaverse
The inclusion of your marketing strategies with AR, VR, and metaverse will help you capture the future.
How would you think of Meta (Facebook) investing millions in betting its future in the metaverse? Kids these days who are going to be the future, are now spending time in immersive gaming worlds, like Minecraft, Roblox, Fortnite, etc.
Here they even interact socially with their allies, and this will eventually give rise to professional interaction. As per the best digital marketing agency you need to optimize your marketing content.
Brands need to optimize their marketing content to be featured on AR and VR devices. The future generations will spend more time on such devices rather than on mobile devices.
This seems to be like a gigantic shift in how we curate and publish content, and believe me; it is!
Wrapping Up
With proper preparation beforehand, and keeping in mind the resources needed, you will have a good grasp over the future. The above tips and tricks are to change your future game. If you are a business looking for expert consultation on any of the above topics, the best SEO and digital marketing company is here to help you.
