SEO and digital marketing are parts of advertisement that are utilized by companies to promote themselves and their company brands. SEO or Search Engine Optimization is the process of generating traffic in a free and organic way. It attempts to provide search engine ranks, while the other hand digital marketing is another advertisement process. Digital marketing is the process of marketing a particular company or an individual business through digital platforms like social media. Both aspects of online marketing are inter-related, wherein SEO cannot operate without digital marketing and vice versa.

Digital marketing allows businesses to promote themselves and connect with potential customers over the internet. It uses web-based advertising and digital form of communication to market the messages. When digital marketing is done for connecting with potential customers, SEO is done to find the customers and understand their demands through their searches.